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Made by members
Creating content
shouldn’t feel difficult
We help you sharpen your business, create content that generates qualified leads, and bring in customers you actually want. Together.
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Leads for members
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Members renew
It’s not that easy, is it?
You’ve got your business to this point with referrals, but there’s a ceiling to it. If you want to continue growing, you need something a lot more reliable.
So, you’ve been trying the content route, but the stuff you put out isn’t getting you anywhere. Low views, engagement, and nobody’s reaching out. Meanwhile, you’re seeing other people killing it online, and you can’t figure out where you’re going wrong.
The good news? You don’t need to become a full-time content creator. You just need a better system and structure to follow. Then, you can start to create the kind of content that actually lands you clients.
That’s what we work on inside The Content Club, together.
Results from the community
The Situation
Craig ran his agency, Genius Division, for 15 years on referrals alone. For 13 of those years, no content at all. No videos, no posts, nothing promoting the business.
The Result
Craig worked the Market stage of our system, building a content engine across LinkedIn and YouTube. He’s directly attributed over £200,000 of new business to the content he’s produced since joining, with the room pressure-testing his ideas along the way.
I can attribute over £200,000 of new business to the marketing work I’ve done here. It all started through joining TCC.
The Situation
Georgie had been stuck on a business structure problem for months. Trying to solve it solo, with nobody to pressure-test her thinking against.
The Result
This is the Refine stage working. At one of our face-to-face events, a member a few steps ahead had lived through the same problem. One conversation reframed how Georgie structures the business, and gave her the Eureka moment she needed.
I’d been thinking about how I refine my business for months. One conversation at the event, and I had the Eureka moment I’d been chasing.
The Situation
Chris was overwhelmed by the noise: equipment, formats, hooks, frequency, retention. He wanted to market and grow the business, but had very little time to work out what actually mattered.
The Result
Through monthly 1:1s and help from the room, Chris built the Market and Grow stage properly: strategy, idea generation, content pillars, freelancers, and a working system. Chris turned over around £3 million in 2025 and is now on target for £8 million in 2026.
We turned over around £3M last year. This year we’re on target for £8M. The Content Club has been a key part of it.
The Situation
Joeri had been on YouTube for a while, but nowhere else. Plenty of creativity, but no structure to plug it into. Everything was ad hoc.
The Result
A classic Market stage fix. Our system gave Joeri simple, repeatable structures for his content: what to make, where it goes, how often to post. He’s now reaching the right, engaged audience and turning them into clients in the process.
I had creativity but no structure. The community gave me simple, repeatable systems, and now I’m creating content that actually grows my small business.
Sound like you?
You run an established service-based business, have paying clients, and know your stuff. Now you’re looking to create content that actually moves the needle.
- You have a proven offer and paying clients.
- You want client, not a full-time influencer career.
- You’re already creating content, but it’s not working.
- You’re happy to give a hand, and not just ask for one.
- You’re ready to take feedback and contribute to the room.
Everything in the room
One system. Done together.
Work through our Refine, Market, and Grow system to sharpen your business, market your expertise, and convert more opportunities at your own pace.
Monthly live workshops and masterclasses.
Learn from experienced specialists in messaging, content, marketing and sales. Leave with something specific to put into practice.
A clear path from day one.
Start by sharpening what you sell and how you explain it, then work through the marketing and sales support you need. Get practical resources and feedback along the way.
A sounding board outside your business.
Get honest feedback on your offer, content and business decisions from experienced founders who understand the challenges.
Quarterly IRL meet-ups and events.
Work on your business and build relationships through our live, in-person quarterly workshops, events, and dinners with fellow founders across the UK.
Jack in your corner.
I’m in the community every day, giving practical feedback and helping you turn your expertise into marketing that gets your business noticed.
Don’t hear it from me.
Why I Built The Content Club
I built a production agency to £1M/ARR. Come early 2024, I shut it down. “Why, Jack? It was doing great.” It was, but there’s only so many days you feel rewarded for helping already huge businesses earn even more money.
I always felt the most rewarded when working with the solopreneurs, founders, and small businesses who were great at what they do, but really struggled to spread the word. So, I launched TCC to help business owners get clear on what content they needed to create, and how they could turn that into sales.
To date, hundreds of members have gone through our community, making close to £600K just off the back of their social content. Through sharing what I know, and connecting the right people together, we’ve become an incredible community where our members are seeing a real difference in their marketing.
Meet our members
51 established founders
We’re a carefully-vetted community where everyone inside is meant to be here. Sharing honest feedback, ideas, and support.
Craig Burgess
Founder @ Genius Division
Vicky Holt
Founder @ Vicky Holt Marketing
Joeri Schilders
Founder @ The Magic Sauce
Chris Beattie
Founder @ Transforming Technology
Georgie Hunter
Co-Founder @ Club Redundo
Tom Declat
Founder @ Visionary Grid
Jimmy Lai
Founder @ Lai & Turner Law
Lisa Corwood
Co-Founder @ Fuelled Agency
Jude O’Meara
Managing Director @ Elephant Storage
Thomas Amos
Founder @ Design Box
Pedram Parasmand
Co-founder @ Leverage Accelerator
Steve Wright
Founder @ Steve Wright Photography
Nick Gulic
Founder @ Creative Click
Abby Zihler
Founder @ Abby Zihler
Gwendy Krijger-Rabbitte
Founder @ The Presentation Partner
Sunjay Vyas
Founder @ The Podcast Department
Our memberships
Standard
£1,999/year + VAT
Access our system, community, and support to get your content working.
- Weekly lives, coworking, and hands-on workshops
- 250+ on-demand sessions across Refine, Market, Grow
- My feedback on your content within the community
- Practical advice and feedback from experienced founders
- Regular community meet-ups and events
VIP (8 spots left)
£999/month + VAT (12 months)
Standard, plus personal 1:1 guidance through our system.
- Monthly 60-minute 1:1 sessions with me
- Direct access to me in private between sessions
- Offer, pricing, and positioning worked through with me
- My feedback on your offer, content, and sales approach
- Free entry to our premium in-person events
October intake starts in:
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In the first few weeks of joining, Jack and the community helped refine a video for LinkedIn that secured me a £20,000 client. The Content Club is a no-brainer if you want real results, not just nice-looking content. But real business support from founders that have been where you are.
Absolutely love The Content Club community, so much collaboration and helpful advice. It's certainly given me more confidence in creating video content and marketing my business. Would highly recommend Jack and The Content Club for any founder looking to grow.
We’ve grown year on year, with 2025 reaching £3M turnover. Since consistently creating content over the last 12 months, we’re now on target for £8M revenue this year. I can absolutely say being part of The Content Club has been a key part of the growth.
I have connected with some brilliant people who are genuinely interested in building relationships, sharing ideas and supporting one another. I’ve loved being a member because it feels like a well thought out community rather than a traditional networking group.
Joining the club has been the best professional decision l've made. I've met some brilliant members, the energy is fantastic, and Jack is a ridiculously positive guy. I think he gives way too much of his time to the people in the club, but hey, I'm definitely not complaining!
I have gained so much confidence in creating content, understanding marketing strategies, and getting tighter on our business vision. I like the accountability of being on the live sessions and also the plethora of past training sessions that I can search through.
Since joining, I've launched a newsletter which has gone really well, started a successful YouTube channel, and I've gotten so much clarity around who I am, what I stand for, and how that needs to affect my marketing moving forward. This community has been huge for me.
7-Day Money-Back Guarantee.
Join, get involved, and if this isn’t the right fit for you within the first 7 days, we’ll refund you in full. No questions asked.
Frequently asked questions
Is TCC right for my business?
Run an established service-based business, have paying clients already, but feel stuck, and slightly overwhelmed with where your content is going wrong? You’ll fit right in, and we’ll have you creating content that actually gets results for your business in no time.
What will I actually work on inside TCC?
You’ll sharpen your offer and messaging, turn your expertise into regular social content, and improve how you convert interest into clients. Our Refine, Market, and Grow system gives you the structure you need, with practical feedback and guidance along the way.
How much time do I need?
There’s no purpose in joining if your content is not a priority. Of course, you get out what you put in. So, you’ll need to up and do the work. But daily activity isn’t required. The community goes at your pace, and doesn’t put any pressure to move you onto next steps if you’re not ready.
What’s the difference between Standard and VIP?
Standard includes our on-demand training, live sessions, and community feedback, support, and guidance. VIP gives you everything in Standard, plus monthly guided 1:1s with me, private support, quarterly health-checks, and premium event entry. VIP is capped at 15 members.
When can I expect to see results?
Early progress may be clearer messaging or a new-found confidence in getting started with your content. Turning that into enquiries and customers takes time and follow-up, especially in a service-based business. Your results depend on where you’re starting from, and how much time you put into your content overall.
What if it’s not the right fit?
I review applications within 48 hours, then we arrange a call to make sure that you’re 100% a good fit. Both memberships include a seven-day window for a full refund if it isn’t right for you. No questions asked.
Turn your content into clients.
Apply for our next intake by 9th October. I personally review every application within 48 hours.
£0K
Made by members
0+
Leads for members
0%
Members renew